The Exposition's Makers

Architects and Designers [SHOW]
Builders [SHOW]
  • Company Carpenteria Milanese ing. Cavani and Co.
  • Company Lorini and Co.
  • Company Fornaroli and Borrini
  • Company Giovanni Gioia
  • Company Quadri and Colombo
  • Company ing. Porcheddu and C.ia.
  • Company Mr. Previgliano
Painters [SHOW]
Sculptors [SHOW]
Craft Artists [SHOW]

One of the names of the Universal Exposition of Turin 1911 was "Bianca Valentina" (White Valentina), as it should appear to the visitors: a mantle of white pavilions and structures along the banks of the river Po, in Valentino Park. It was meant to be a temporary city recalling the glorius architectural history of Turin : provocative and fascinating, heterogenous and elegant, a small city in the green heart of the bigger Turin.

In order to achieve such majesty, many artists were involved in the design, construction, and internal/external decoration of the pavilions. Among them, the Executive Committee assigned the task of conceiving the general plan to the engineers-architects Pietro Fenoglio, Stefano Molli and Giacomo Salvadori di Wishenoff. Although some of the participating countries preferred to ask their national architects to design their own pavilions, Fenoglio, Molli and Salvadori realized most of the structures, and were in charge of the general aspect of the Fair. Furthermore, as explained in the CTI guide, they had to overcome many difficulties, and to find out how to give the constructions of the Exposition a style in which was like the reflection of the architectural art of their city, Turin.